Sportingbet and William Hill Merge in Australia

Sportingbet is a primary brand of the GVC Holdings group. Established in 1998, this organisation is a major supplier of online betting facilities for sports, casino, and internet games and wagering. This incorporates online as well as mobile technology software platforms. Sportingbet is licensed in the jurisdictions of Malta, Spain, Alderney, Denmark and the U.K.  Sportingbet does not accept players from the USA, amongst numerous other countries.

In 2003 this Sportingbet group commenced with the first Sportingbet website. The Sportingbet Group then went on to acquire Centrebet in 2011. Both the Sportingbet and Centrebet operations went through a period of restructuring. The combined operational structure was reformed in order to share the same betting markets and odds, but merely offer some different promotions.

The Australian Businesses

The Centrebet and Sportingbet operations that fell under the Sportingbet Groups’ Australian business were bought out by William Hill in March 2013. William Hill is one of the largest bookmakers in Europe and the UK, with a reputation for takeovers and acquisitions. The bookmaking giant is publicly listed in the UK, has more than 2000 betting shops and 17 000 employees and then proceeded with further expansion, acquiring Tom Waterhouse in August of 2013. William Hill then modified all three websites in order that they could operate with identical markets and odds. In a recent survey of many bookmaker margins, this group of websites were shown to have an average margin of 5.1%, which is slightly higher than the survey median of 4.9%.

The rebranding of Sportingbet as William Hill in Australia occurred in February 2015, and the replacement of Centrebet with the William Hill name materialised later in 2015. The merger with Tom Waterhouse is scheduled for 2016. William Hill Australia is licensed in the Northern Territory, and the new website offers a mighty range of deposit methods to match the strong betting selection. The live AFL betting and gambling service, despite offering a wide listing of sports to suit all users, remains very much catered to Australians.

The Australian sporting codes are typically emphasised, and most of the promotions feature Australian sports and only Australian dollar accounts are available. William Hill caters well to beginner punters, who enjoy the host of frequent betting promotions to assist them, as well as to regular enthusiasts who appreciate the varied selection and clear, simple interface.

Increasing Growth

This NZ sports betting and gaming site of Sportingbet legacy and William Hill brand in Australia, remains committed to the Sportingbet online gaming capacity growth into the mobile arena too. There an application for the iOS operating devices that allows users to bet on in-play sports and games while on the go. Sportingbet’s casino betting feature is also accessible on any and all internet capable devices such as smartphones and tablets on all the various operating systems.

Customer Service and Banking

Sportingbet has always had a proud tradition of customer service, and the site offers around the clock responsiveness to both online and live queries. The websites have established a custom of being consistently accessible to all their members. With respect to the financial transactions required, the credibility of both Sportingbet and William Hill enable a full range of banking options to Australians, from the major credit and debit cards to e-wallets like PayPal, Neteller and Skrill.